99miles^TM: A Program to Boost Your Sales

Benefits for Local Vendors

    All market studies show that consumers want to "buy local", but the reality is somehow different. Local vendors face tremendous difficulties when trying to get their products distributed by retailers. The 99miles™ program helps vendors to overcome some of these barriers by helping them to:

     1. Increase sales within their community

     99miles™ enables local products to stand out in shelves and be identified by consumers. As a local vendor, if only 1/3 of your community knew about your business and 10% of them decided to try your products, how would that affect your sales?

99miles™ brand is identifiable, memorable and recognizable across categories, bringing local products the unprecedented visibility that they need to compete with heavily media-supported national brands.

     2. Gain access to distribution more easily

     Retailers are often reluctant to distribute local products because they assume that without any marketing support they will have very low velocity, representing missed sales opportunities. 99miles™ brings vendors the marketing support they need to prove them wrong. Studies show that between 50 and 70% of consumers decisions are at the retail store. As an independent vendor, this is where you want to spend you marketing dollar!

     3. Be recognized by consumers and start developing their brand

     99miles™ helps vendors build their brand by allowing consumers identify, recognize and remember their products, differentiating them from 30,000 other SKUs. The 99miles™ seal increases products visibility on shelves, making them noticeable and attracting consumer attention. The seal also makes products easy to recognize, so that initially consumers buy products because of their localness but ultimately repeat purchases because of their quality.

Eligibility and Conditions

     Eligibility

      99miles™ program is open to all food producers and manufacturers in the United States and in Canada. 99miles™ is primarily designed for small and medium-size independent vendors such as family farms or local food manufacturers.

Simply by our material and start using it!

       Use of 99miles^TM Trademark by Vendors

       Vendors are authorized to use 99miles™ materials  within a 99-mile radius from their production or manufacturing facility.

Program Materials: In-Store Display for Vendors

     LOTRA tries to provide vendors with the most efficient marketing accessories and in-store displays to promote their products. 99miles™ accessories can only be used to promote local products.

Please visit our ON-LINE CATALOG for more information/details on merchandising materials.

CATALOG